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Eduardo González Machado President
Professional Biography |
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A Cuban Born, American citizen, Eduardo González Machado is an advertising professional with more than 20 years of experience. He started his advertising career working as a copywriter at Siboney Advertising in Puerto Rico. Soon after, joined McCann Erickson, PR, one of the world’s largest advertising agencies. At McCann, Eduardo served as a creative account executive working for clients such as: Del Monte Foods, Coca Cola, General Motors and others. In the early years of his career, González moved to New York City and worked at Caballero Radio Network, the then leading Spanish language radio network in US. Later in 1988, he founded the first direct marketing agency in the Dominican Republic, which utilized a messenger service to deliver the advertising pieces. During this time in the Dominican Republic, he also taught advertising at A.P.E.C. University, one of Santo Domingo’s best-accredited higher education institutions. A special event organized in Ft. Lauderdale by the Florida Direct Marketing Association in 1994, introduced González to ADVO, Inc. the largest direct marketing company in the US. Impressed by the targeting services offered by ADVO, and aware of the rapidly growing local Hispanic population, González convinced ADVO to have him organize a direct mail program targeting the local Miami and national Hispanic population. After five very successful years with ADVO, Inc., González today enjoys an excellent business relationship with clients in the telecommunications, advertising and package goods industry. He is active in the national Hispanic community, a past member of the Board of Directors of the Latin Chamber of Commerce of Miami Beach and has been a presenter of best practices at the Florida Direct Marketing Association. Eduardo González Machado has developed strategic consumer promotions for businesses in the US and the Caribbean including food brokers, advertising agencies and manufacturers. At the present time, González spends part of his time in Mexico, where he is developing an independent advertising distribution system covering the key cities along the border between Mexico and Texas. González believes that successful marketing to Hispanics is more than a matter of language – successful promotional campaigns are culturally attuned. Hispanic consumers prefer marketing that is specifically targeted to them and geared to their cultural preferences. González is best known for the passion he puts into his work, creativity and his extensive advertising experience. He can work as a project manager, develop marketing strategies, design and put into practical effect, all aspects of a promotional campaign including the coordination of in-store demos, direct mail and interactive events on the Internet. Most of all, he has the ability to make things happen.
Eduardo González Machado |
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